![]() How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 - and with an annual compounded growth rate of 4.75% worldwide - it’s predicted to exceed $716B by 2025. Globally, the industry is strong and only getting stronger. Beauty Industry Statistics and Market Research: Global & US Though closely related, we’ve separated health and wellness - i.e., personal care - into its own ecommerce guide. Statistics: Beauty Industry Market Share & Growth in 2021įor the purpose of this report, we’ll divide beauty into three categories: skincare, color cosmetics (make-up), and fragrance. The results? 25x revenue YoY, 2.5x AOV, and profitability for the first time. ![]() Its lifeline came in the form of an online “Skin Quiz,” powerhouse UGC, and insights from customers seeded throughout the funnel. Struggling with low traffic and dismal conversion rate that no new creative or better-performing ad could fix - this clean-beauty brand needed a refresh. By selling through product funnels using Facebook advertising, it offered customers the niche products they actually needed.Ĭonversions increased, repeat customers lifted +50%, and the brand hit 140% year-over-year growth. The payoff?ĥx return on prospecting campaigns, 7.5x return on remarketing efforts, and 15x return on its social campaigns made in collaboration with Disney.Īs a brand that wasn’t digitally native, the eco-conscious retailer’s hurdle was gaining traffic online. In a competitive market, this indie brand stood out against expensive rivals with creative that highlighted product quality. There you’ll find detailed examples, packed with tactics and lessons, from three fast-growing direct-to-consumer (DTC) companies.
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